Soham Khatri

Image analysis in social listening - Radarr

Why Your Social Listening Strategy Needs Image Analytics

Social listening has helped brands keep track of online conversations, tapping into opportunities to talk to their audience at the right time. But what about conversations that go unseen through what we see every day?

Yes, we’re talking about all the conversations happening online through visuals. The inability to look into what the 3 billion+ images being shared across social media every day have to say, is missing out on critical business insights that can help you understand your audience better.

Image analysis refers to the process of extracting meaningful information from images being shared in the digital landscape. It means leveraging the power of artificial intelligence that drives social listening, to recognize attributes within an image.

Social media listening has mostly been about text analysis – captions, comments, news, tweets, and other formats wherein there is a reference to the brand or the product being shown in the visual.

But when image analysis is applied to social listening, it acts as an extension to the text analysis, applying the same logic to visual content.

With the help of image analytics, you can also identify faces within visuals to determine the sentiment behind them, along with demographic data like age, gender and more. It also lets businesses identify elements like logos, activities, objects, and scenes within a visual, and describe it with a statement that represents what it is about.

Take your social game to the next level with these essential social media marketing tools

Radarr enables you to find actionable insights in everyday social media conversations. 

Guide to Instagram social listening - Radarr

Everything You Need to Know About Instagram Listening

Instagram has evolved from a platform where people posted their pictures to a place where businesses sell products and services and engage with each other. It is the one place where customers go to discover new brands, explore what they offer, buy from them or simply engage with them.

But another thing about Instagram is that users are not afraid to voice their opinions on it. From shoutouts and queries to customer complaints and concerns, there’s a huge amount of conversation going on on Instagram. And brands not tracking this is missing out on a giant opportunity for not just growth, but also changing their target audience’s perspective about them.

Instagram listening refers to tracking conversations about topics, hashtags, keywords, and brands related to your brand and industry. When you listen closely to what conversations happen within your industry,  the insights you gather can help you create an informed social media strategy.

A lot of people may confuse Instagram listening with Instagram monitoring. While social monitoring is simply observing conversations around your brand, social listening lets you analyze those interactions to discover opportunities to act. That can range from something as small as responding to a happy customer, or something as big as repositioning your entire branding.

Instagram listening can also be used to:

  • Discover new industry trends and happenings
  • Assess customer sentiment around your brand
  • Monitor your competitor’s activity
  • Build new marketing and product development strategies
  • Identify potential customers, partnerships and influencers
  • Identify and predict trends that your audience is engaging with

Find everything there is to know about Instagram listening here.

Radarr gives you valuable social media insights and data points that can be used to take data backed decisions and improve performance.

Facebook Social Listening Tool - Radarr

Facebook Listening: Your Guide for Social Listening on Facebook

By the end of 2021, almost 1.9 billion people will be using Facebook daily. With roughly 2.89 billion monthly active users, Facebook is the most popular social network worldwide. Since its inception, Facebook has also transformed itself into a business-friendly platform where organizations launch marketing campaigns and foster customer relations.

But what is the one thing you can do now on Facebook to take you that extra mile as a business?

It’s no longer a channel used for personal networking. You’re not the only business trying to tap into it either. There’s competition and there’s noise; and somewhere in between it all, there are insights for you to capture that will help you understand your target market better.

Listening on Facebook is what companies use to discern their customers better and recognize their sentiments. A listening strategy also tells you how many people mention your products/campaign, their experiences with your services, and how they perceive you as a brand.

Facebook listening refers to discovering trends from social media data like comments, recommendations, direct messages, and mentions. This data is obtained from users’ interactions with brands and through conversations amongst themselves on Facebook. With social listening, you get to know the customers’ mindset and how they perceive your brand, which in turn will help you construct a better marketing campaign backed by analysis of passively compiled data.

Click here to learn more about Instagram listening and TikTok listening.

Radarr helps you turn online conversations into actionable data points which can be used to drive conversions and performance. 

Radarr Blog l Tik Tok Social Listening

Complete Guide to Social Listening on TikTok

TikTok users spend an average of 52 minutes per day on the platform, either for recording and sharing short videos of themselves or watching the existing content uploaded on the platform. Since they consume a lot of content and interact with other influencers, it also helps influence their purchase decisions.

This is where social listening on TikTok comes into the game.

In this guide, we’ll walk you through everything you need to know about social listening on TikTok and how you can leverage it to increase brand awareness and drive more sales for your business.

Social listening on TikTok refers to tracking conversations, mentions, and trends across the platform related to your brand and industry, giving you insights into what your customers expect from your brand or how you can help make their buying journey effortless.

Here are some reasons why brands should leverage social listening on TikTok:

  • TikTok is a popular social media platform that can prove to be an excellent source of business insights and customer feedback.
  • This app is exploding among millennials and the Gen Z population and has been downloaded over 2 billion times on the Google Play Store and Apple App Store.
  • TikTok users are highly engaged and spend an average of 21 hours on the platform per month.
  • Various new trends have been introduced from TikTok, and they are showing no signs of slowing down.

These numbers are overwhelming and indicate the involvement of TikTok in people’s daily lives. Imagine the information you can get if you analyze the users’ activity and take a closer look at the insights it has to offer.

Here’s everything you need to know about Instagram listening. Discover how Netflix leverages social listening to elevate its marketing here

Radarr allows you to monitor conversations and trends on TikTok. Thus allowing you to generate deep insights and leads of high quality.

Radarr Blog l Netflix social listening

How Netflix Uses Social Listening to Stay on Top of Their Content Game

Netflix has witnessed phenomenal growth in terms of business in recent years. While Netflix’s subscriber base in 2011 consisted of a mere 22 million, it shot up to nearly 150 million in 2019 and crossed 200 million subscribers in 2020.

Used by an estimated 37% of internet users worldwide, Netflix’s massive rise can be credited to majorly two things – the quality of the product offering and its top-notch marketing efforts.

Thanks to an excellent social media strategy, Netflix has managed to dominate over its competitors over the years and emerged as a dominant streaming provider. From sharing updates on upcoming movies to engaging in witty comebacks, Netflix’s social media is pure entertainment.

But how did Netflix achieve this?

Through social listening!

With Social listening, brands get valuable insight into the evolving behaviors of their target audience in real-time and adjust their social media marketing strategy accordingly.

By listening to their audience, Netflix has been able to track sentiments and push out their own marketing based on what they found their audience craved the most. Social listening also gave Netflix an opportunity to connect with its users, come up with new solutions‍ and develop long-lasting relationships.

Click here to find the complete guide to Instagram social listening. Learn everything there is to know about TikTok social listening here.

Radarr leverages social listening to give you actionable insights and data points that can be used to make vital decisions and strategies.

Radarr Blog l Twitter Listening

The Complete Guide To Social Listening On Twitter

Sure, over the last decade, social media has evolved for business around the globe, and so it has evolved in the same vein for your brand as well. From having a strategic role to play in your company’s overall marketing plan to having a plethora of resources being allotted to make it grow, Twitter today makes one of the most important avenues of marketing for your business.

Yet somehow, there are so many things that even savvy businesses lose out on, when it comes to making the most from the fastest growing social media channel that is focused on conversations!

Enter social listening on Twitter, the art and science of keeping a tab on conversations around topics, keywords, and themes that are of relevance or importance for your business, in order to utilize the maximum benefit your brand could gain out of being active on Twitter.

Here are some of the reasons social listening on Twitter is important, as compared to other platforms or other ways of gleaning marketing insights:

  • Twitter is a rapidly growing platform, making it ripe for more and more insights going forward
  • All of your peers and competitors are there, and people are talking about both of you in the same vein
  • There are trends and fashions that have erupted from Twitter, and will continue to in the future as well
  • Bad press snowballs into bigger ones in a matter of hours, if not earlier, so you need to know there’s a fire under you before your back starts to feel warm

Find everything you need to know about Instagram listening here.

Here is the complete guide to Instagram social listening and Tik Tok social listening.

Use Radarr to listen to and monitor conversations. Generate leads through deep insights and data.

Radarr Blog l Social Listening

How to Generate Leads with Social Listening

Owing to the pandemic and everyone taking to digital, businesses are becoming more aware and conscious of the conversations happening online. That’s exactly why social listening has now become an integral part of marketing processes and strategies.

But most businesses have been using social listening for what the term literally stands for – listening to conversations on social media and the digital landscape. So you’ll see social listening being used to track conversations, manage online reputation, customer support and market research.

But what if we said you could use social listening for lead generation?

It typically takes anywhere between a few months to years to identify all the demographics of what an ideal buyer looks like. But to say that the buyer’s likes, preferences, and demographics will remain the same as time progresses, would be wrong.

This is where social listening comes in to help you proactively learn from the changing behavior of your target audience and ideal buyers.

Social listening also helps monitor the conversation around your competitor’s brand. It helps you understand the perception customers have for them, identifying the negative and neutral comments that you can cash in on to generate leads

With social listening, you can bring sentiment analysis into the mix and truly understand the intent behind online conversations. When you understand how a consumer ‘feels’, you’re closer to understanding their challenges and how they want to be addressed as humans.

Ready to see how you can run prospect hunting campaigns and track conversations to reach your potential customers? 

Here is the complete guide to Instagram social listening and Tik Tok social listening.

Use Radarr to listen to and monitor conversations. Generate leads through deep insights and data.



List of Social Media Marketing Tools - Radarr

The Ultimate List of Social Media Marketing Tools You Absolutely Need in 2022

The internet has changed the game of advertising, in a good way. Brands only had to advertise on the television and in newspapers till a few years ago. And then social media happened.

Social media changed the way people perceived brands. We now have a generation that makes most of its purchasing decisions after consuming content on social media platforms, making it a mandate for brands to be present on them as well.

If you want to succeed in the social media game, you have got to listen to what your consumer is saying about you and the topics that concern you – 24×7.

Radarr is a social media monitoring and listening tool that uses cutting-edge Artificial Intelligence to help you keep track of the millions of conversations happening online. It helps you identify what your target audience is engaging with, why they are doing so, and highlight the opportunities for you to create campaigns or have conversations that convert.

A social media marketing tool you absolutely need to gauge audience insights, track campaign performance across multiple platforms, monitor for brand crises, offer customer support, predict trends and create social content that engages your audience.

Click here for the complete guide to social listening on TikTok

Radarr is a social listening and monitoring platform that gets you actionable insights and deep analytics so that you take better decisions and perform better 

Guide to sentiment analysis - Radarr

Understanding Sentiment Analysis With Social Listening and Monitoring

Sentiment analysis is an important metric that analyzes the online brand mentions and gives you insights into how your potential customers perceive your brand.

Sentiment analysis, also known as opinion mining, is the process that uses natural language processing (NLP) and machine learning (ML) techniques to analyze the online written pieces and determine the emotional intent behind them.

Since customers give their feedback more openly than ever before, sentiment analysis is becoming a powerful tool for social media monitoring and understanding their opinions and social media conversations. This way, brands learn what makes customers happy or angry so that they can tailor their products and services according to customers’ needs.

There are four types of sentiment analysis:

  • Fine-grained: Analyzing reviews and ratings and classifying them into positive, negative, and neutral.
  • Aspect-based: Identifying the opinions on a specific aspect of a product or service. For example, TripAdvisor uses this approach to identify the sentiment behind the customer feedback and the service itself.
  • Intent-based: Identifies the intention of the customer—whether they want to purchase something or just browse.
  • Emotion-based: Identifies the emotion of a customer behind the mention. This can include sadness, anger, happiness, satisfaction, frustration, etc.

Radarr identifies and analyses the precise sentiment behind behind a comment or conversation. It leads to better understanding and consequently better decisions.

LinkedIn Social Listening - Radarr

Complete Guide to Social Listening on Linkedin

LinkedIn is no longer just a place to create your professional resume. Today, it is a place where people are actively sharing what they learn in their professional lives and sometimes even personal, for that matter.

This platform currently boasts over 660 million registered users, with 303 million active monthly users. Given its dynamics, LinkedIn has proven to be an effective platform for lead generation and customer acquisition for most businesses across various industries. And this is where social listening on LinkedIn comes in.

While it is noticed that Facebook and Instagram have more users than LinkedIn, you need to also consider that these platforms mostly boast rather casual and informal conversations. LinkedIn is mainly where professional and corporate networking takes place. When you compare it to its actual competitors like Glassdoor, LinkedIn is far ahead.

Considering how it is not just about your own profile now, it is how you project your company to potential customers, clients, future hires, and in case your business is looking for an investor, even then,  your brand needs to look good on LinkedIn – that has an impact on the impression you make.

Done right, social listening can shape a positive perception of your brand among your audience and allow you to build meaningful relationships

Radarr enables you to build a shape a positive perception of your brand among your audience and allow you to build meaningful relationships.