Social Media Analytics

TikTok Marketing and Advertising Statistics To Know l Radarr

How to Run Influencer Marketing Campaigns: Best Practices and Examples

Learn more about the best influencer marketing campaigns and how to run one yourself.

Influencer marketing is a method used by brands to increase their return on investment. It is a new way of using word of mouth and merging it with social media to push products on a large scale.

Earlier, businesses were skeptical of influencer marketing campaigns but with the rise of social media and the increase in power of influencers, it is now a commonly adopted way of marketing.

Here are some statistics that demonstrate the success of influencer marketing campaigns:

  • The industry is expected to increase by 2.6 billion in 2022, taking it to an estimated 16.4 billion dollars
  • 79% of brands choose Instagram as the platform for their influencer campaigns
  • 93% of marketers have relied on influencer marketing at some point
  • More brands are opting for micro-influencers to reduce costs and get higher engagement

This only goes to show that when marketers move in a strategic manner with these campaigns, they are likely to achieve higher success.

In this blog, we will talk about how to run influencer marketing campaigns. We have also included some of the best influencer campaign examples to put things into better perspective.

Influencer marketing campaign best practices

Let’s review some of the best practices along with influencer marketing campaign examples to help you get started:

1. Have a clear understanding of your KPIs

At the beginning of any influencer marketing campaign, it’s important to have a clear direction on what you want out of that campaign. Are you aiming for sales or growing brand awareness? Or perhaps your goal is to achieve both. Your campaign’s KPIs really depend on what you’re trying to achieve with your influencer marketing strategy.

Marketers who are new to influencer marketing campaigns may find it a little too complicated, but as long as you know what you want and how to gain it, things should go well! There are many strategies that bring different results. It all depends on your overall goal itself which will set the tone for executing a successful campaign.

But the first step in doing so is knowing where to keep an eye on your performance i.e KPIs and what success looks like for you. You will need to adjust them accordingly during post-campaign analysis.

2. Define your target audience

When it comes to influencer selection, your target audience should be a fairly obvious starting point. The ideal influencer campaign is one where there’s overlap between the creator and their followers’ interests being similar to your brand’s offerings as it makes for a far more successful campaign.

For example, Daniel Wellington — the watch and jewelry brand — who earlier used to work with major influencers, started involving micro-influencers in their campaigns to get a wider reach and increase their ROI.

Here is the complete guide to influencer marketing best practices.

Here is the complete guide on How the TikTok algorithm works?Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

TikTok Marketing and Advertising Statistics To Know l Radarr

23 TikTok Marketing Statistics You Need to Know in 2022

List of all the important TikTok marketing statistics you need to know.

Whether you love it or hate it, TikTok is difficult to overlook. After a record-crushing 2021, the application (and its audience) are greater than at any other time.

While many actually consider it a Gen Z platform for dance tutorials, TikTok has developed to include all sorts of content. Furthermore, with the launch of in-application shopping in 2021, it’s become much more crucial for brands hoping to connect directly with clients.

As you create your 2022 TikTok marketing strategy, here are the key TikTok details to remember.

General TikTok marketing statistics

1. TikTok was the most downloaded application of 2021, with 656 million downloads

That is over 100 million downloads more than the second place, Instagram, which was downloaded 545 million times a year ago.

It’s additionally the third year straight that TikTok has held the main spot. It was downloaded 693 million times in 2019 and 850 million times in 2020. Like numerous applications on the most-downloaded show, it encountered a significant drop in overall downloads from the earlier year, yet clutched its highest level.

As per Apptopia, TikTok was likewise the main download in the United States, with 94 million downloads in 2021 — a 6% increment over 2020.

TikTok additionally proceeded with its streak as the top-earning application, outperforming $2.5 billion dollars in shopper spending in 2021.

2. TikTok has been downloaded more than 3 billion times

TikTok hit three billion downloads in July 2021. That is significantly more amazing when you understand that they reached two billion downloads under a year prior.

It’s likewise the first non-Facebook application to reach 3 billion downloads. Since January 2014, the only other applications to do Facebook, Messenger, Instagram and WhatsApp as well.

Also, despite the fact that it launched in 2016, TikTok is the seventh-most downloaded application of the 2010’s.

Here is the complete guide to TikTok Marketing Statistics.

Here is the complete guide on How the TikTok algorithm works?Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Twitter Marketing Statistics l Radarr

21 Twitter Marketing Statistics You Need to Know in 2022

Not sure if you should be using Twitter? Here are some Twitter marketing statistics to know of.

First launched in 2006, Twitter began as a micro-blogging platform that permitted users to share short, 140-character posts (otherwise called “tweets”).

Its popularity rose a year later when Twitter utilization jumped from 20,000 tweets each day to 60,000 during the South by Southwest meeting. From that point forward, it’s turned into a go-to place for users to share everyday updates, discuss their inclinations, and to make associations with others from all over the globe..

While Twitter has since empowered users to involve 280 characters in a solitary tweet, it actually blossoms with short and compact informing. Also, it’s turned into an important device for marketers hoping to extend their internet based presence.

Here, we’ve arranged some Twitter statistics in regards to its use, socioeconomics, and more to provide you with a superior understanding of Twitter and if it’s a beneficial platform to put resources into.

1. Twitter Ranks as the fifteenth Most Popular Social Network

Positioning in fifteenth place as far as the quantity of users, Twitter falls behind platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest.

2. 10% of Twitter Users Are Responsible for 92% of Tweets

Things being what they are, most Twitter users aren’t really active with regards to truly sharing content. As a matter of fact, it appears most users just tweet once each month all things considered. That implies a great many people are visiting Twitter to consume, as opposed to make. Information shows that 10% of Twitter users are liable for 92% of the tweets from all U.S. users, meaning there’s an especially active gathering of users distributing a huge lump of content.

3. 48% of Users Turn to Twitter to Get the Latest News

We go to social media for various reasons. In any case, how do users fundamentally utilize Twitter? In the U.S., it turns out the primary justification behind utilizing Twitter is to get news. Here is a full breakdown of how users are utilizing Twitter:

48% to get news

48% to get amusement

34% to stay in touch with loved ones

33% to follow brands/organizations

14% to fortify their expert network

12% for different purposes

4. In 2020, Twitter’s Penetration Rate in the UK Was 45%

With an infiltration rate of 45%, it doesn’t appear to be that Twitter is going anyplace at any point in the near future with regards to its UK users. It’s as yet a famous decision for making associations on the web.

Here is the complete guide to Twitter Marketing Statistics.

Here is the complete guide on How the TikTok algorithm works? Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Using Psychology to Improve Your Social Media Strategy l Radarr

Marketing Psychology: How To Use Psychology To Improve Social Media Marketing

Today, every business has a social media presence. And they all are trying hard to outperform the other.

With so much competition and noise, social media performance for many businesses is dropping.

To put things in perspective, engagement of organic social media posts on Facebook is just 0.07%. And it’s going to go from bad to worse.

But there’s one way to hook your target audience and drive desired actions from your target audience – use marketing psychology – understand how your audience actually thinks and makes decisions.

Why use marketing psychology on social media?

Every day, there are:

  • 350 million photos uploaded to Facebook
  • 500 million tweets on Twitter
  • 85 million videos and photos uploaded to Instagram

The above numbers show the potential social media has for brands. And bringing together strategy and marketing psychology can help. Here’s how:

Here is the complete guide of Marketing psychology principles you can use for social media marketing.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Facebook Marketing Statitics You Need in 2022 l Radarr

25 Facebook Marketing Statistics You Need to Know in 2022

Facebook is the king of social media and is the largest social media site in practically every metric. Whether you like it or not, the social media mammoth and soon-to-be harbinger of the metaverse is a must-have for marketers.

In this article, we’ll go over 39 current Facebook statistics, all of which have been updated for 2022. You’ll discover all the Facebook statistics you need to know here, whether you’re looking for information on where to spend your ad money, where to start the buyer’s journey on Facebook, or whether it’s even worth it to use Facebook for marketing in 2022.

Facebook marketing statistics you should know

We’ve organised our Facebook marketing statistics into 6 categories:

  • General Facebook Stats
  • Facebook User Stats
  • Facebook Usage Stats
  • Facebook Ad Stats
  • Facebook Business Stats
  • Facebook Usage Stats

Here is the complete guide for 25 Facebook marketing statistics you need to know in 2022.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.


Marketing Analytics Blog l Radarr

Marketing Analytics: What It Is and Why It Matters for Fast-scaling Brands

Just like diamonds are said to be a girl’s best friend, we call marketing analytics a marketer’s best friend.

In times when the competition across all digital platforms, social media, blogs, forums and communities, is increasing by the day, the only way for marketers to keep their efforts streamlined and directed is by making friends with numbers to remove the guesswork out of their strategies.

Let’s tell you all about marketing analytics and why you can’t do without it in this post.

What is marketing analytics?

Marketing analytics refers to the study of gathering data from the various marketing campaigns you’re running, in order to identify patterns in your data. From how your target audience interacts with the campaigns, what contributes to conversions, regional preferences, creative preferences, purchase behavior, to insights that further define your ideal customer persona, marketing analytics includes deep-diving into it all.

The process of using marketing analytics employs statistics, predictive modeling and leveraging machine learning to be able to reveal actionable insights. To be able to market on social media or digital platforms in general, analytics is critical to understanding and predicting target audience behavior to optimize campaign experiences to drive better conversions and sales.

Here is the complete guide to marketing analytics.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.


Youtube Hashtags Blog l Radarr

Ultimate Guide to Using YouTube Hashtags to Grow Your Channel

Learn how to use YouTube hashtags to grow on the video streaming platform.

Did you know YouTube attracts 14.3 billion each month? That is more than the traffic on Wikipedia and other social media sites like Facebook and Instagram. Moreover, 1.7 billion of these monthly YouTube visitors are unique.

But gaining views and subscribers on YouTube channels is becoming increasingly difficult.

That is where YouTube hashtags can play a pivotal role in garnering substantial traffic on your channel. With the new addition of reels on our favorite video streaming site, trending hashtags can immensely help you to reach a large audience organically.

What are YouTube Hashtags?

Hashtags are nothing but keywords starting where the symbol ‘#’ (hash) is added in the beginning. YouTube Hashtags are tags added in the description or title of YouTube videos to represent the content type or category.

This enables the creators to conveniently reach more audiences by connecting with other videos with the same trending hashtags. The symbol hash makes the keyword clickable which allows the users to search for relevant videos tagged with the same keywords.

To sum it up, YouTube hashtags help in categorizing videos with the same tags and enable the viewers to quickly find relevant content based on the keywords.

For example, if a YouTube reel is tagged with #Shorts, a user can conveniently come across it while watching other reels tagged with the same keyword.

Here is the ultimate guide to using youtube hashtags to grow your channel.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.


Image analysis in social listening - Radarr

Why Your Social Listening Strategy Needs Image Analytics

Social listening has helped brands keep track of online conversations, tapping into opportunities to talk to their audience at the right time. But what about conversations that go unseen through what we see every day?

Yes, we’re talking about all the conversations happening online through visuals. The inability to look into what the 3 billion+ images being shared across social media every day have to say, is missing out on critical business insights that can help you understand your audience better.

Image analysis refers to the process of extracting meaningful information from images being shared in the digital landscape. It means leveraging the power of artificial intelligence that drives social listening, to recognize attributes within an image.

Social media listening has mostly been about text analysis – captions, comments, news, tweets, and other formats wherein there is a reference to the brand or the product being shown in the visual.

But when image analysis is applied to social listening, it acts as an extension to the text analysis, applying the same logic to visual content.

With the help of image analytics, you can also identify faces within visuals to determine the sentiment behind them, along with demographic data like age, gender and more. It also lets businesses identify elements like logos, activities, objects, and scenes within a visual, and describe it with a statement that represents what it is about.

Take your social game to the next level with these essential social media marketing tools

Radarr enables you to find actionable insights in everyday social media conversations. 

List of Social Media Marketing Tools - Radarr

The Ultimate List of Social Media Marketing Tools You Absolutely Need in 2022

The internet has changed the game of advertising, in a good way. Brands only had to advertise on the television and in newspapers till a few years ago. And then social media happened.

Social media changed the way people perceived brands. We now have a generation that makes most of its purchasing decisions after consuming content on social media platforms, making it a mandate for brands to be present on them as well.

If you want to succeed in the social media game, you have got to listen to what your consumer is saying about you and the topics that concern you – 24×7.

Radarr is a social media monitoring and listening tool that uses cutting-edge Artificial Intelligence to help you keep track of the millions of conversations happening online. It helps you identify what your target audience is engaging with, why they are doing so, and highlight the opportunities for you to create campaigns or have conversations that convert.

A social media marketing tool you absolutely need to gauge audience insights, track campaign performance across multiple platforms, monitor for brand crises, offer customer support, predict trends and create social content that engages your audience.

Click here for the complete guide to social listening on TikTok

Radarr is a social listening and monitoring platform that gets you actionable insights and deep analytics so that you take better decisions and perform better 

Social Media Analytics l Radarr

Measure What Matters: The Ultimate Guide To Social Media Analytics

If I asked you to guess how many people around the world are active on social media channels such as Facebook, LinkedIn, Instagram, Twitter, Tik Tok, Quora, and the likes, what would be your closest guess?

Given the ways of the world, you can be sure that you could not have guessed that more than 4 billion humans currently make use of social media platforms for leisure, networking, work, and beyond.

So, it really is not hard to say that given the scale of how vast the number is, brands would want to be active on social media as well, just to not miss an opportunity to make their business benefit off of it. 

Savvy businesses like so many out there (yours could be the next one, congrats on being here) use social media marketing and analytics to market, sell, upsell, cross-sell, provide support, and more to their target audiences, as well as their customers. Moreover, it is also used to build and nurture these relationships with not just their customers, but also their prospects.

However, the most important aspect of this is to understand really well what kind of social media content does the best, on what platforms are one supposed to have the maximum impact and results, and so on. Doing this will allow you to consistently up your social media marketing game and create a positive impact on your bottom line in a sustainable, yet fast-paced manner.

So, how do you go about achieving this? Well, among other things, the most critical aspect is social media analytics and reporting. Let’s dive deep into the art, science, and everything else on the top in the next few sections. Click here to view sections.


Why should I use social media analytics?

Radarr makes it easy to monitor keywords and conversations on social media, so you can focus on taking action on the insights available.