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Learn more about the best influencer marketing campaigns and how to run one yourself.

Influencer marketing is a method used by brands to increase their return on investment. It is a new way of using word of mouth and merging it with social media to push products on a large scale.

Earlier, businesses were skeptical of influencer marketing campaigns but with the rise of social media and the increase in power of influencers, it is now a commonly adopted way of marketing.

Here are some statistics that demonstrate the success of influencer marketing campaigns:

• The industry is expected to increase by 2.6 billion in 2022, taking it to an estimated 16.4 billion dollars
• 79% of brands choose Instagram as the platform for their influencer campaigns
• 93% of marketers have relied on influencer marketing at some point
• More brands are opting for micro-influencers to reduce costs and get higher engagement

This only goes to show that when marketers move in a strategic manner with these campaigns, they are likely to achieve higher success.

In this blog, we will talk about how to run influencer marketing campaigns. We have also included some of the best influencer campaign examples to put things into better perspective.

Influencer marketing campaign best practices

Let’s review some of the best practices along with influencer marketing campaign examples to help you get started:

1. Have a clear understanding of your KPIs

At the beginning of any influencer marketing campaign, it’s important to have a clear direction on what you want out of that campaign. Are you aiming for sales or growing brand awareness? Or perhaps your goal is to achieve both. Your campaign’s KPIs really depend on what you’re trying to achieve with your influencer marketing strategy.

Marketers who are new to influencer marketing campaigns may find it a little too complicated, but as long as you know what you want and how to gain it, things should go well! There are many strategies that bring different results. It all depends on your overall goal itself which will set the tone for executing a successful campaign.

But the first step in doing so is knowing where to keep an eye on your performance i.e KPIs and what success looks like for you. You will need to adjust them accordingly during post-campaign analysis.

2. Define your target audience

When it comes to influencer selection, your target audience should be a fairly obvious starting point. The ideal influencer campaign is one where there’s overlap between the creator and their followers’ interests being similar to your brand’s offerings as it makes for a far more successful campaign.

For example, Daniel Wellington — the watch and jewelry brand — who earlier used to work with major influencers, started involving micro-influencers in their campaigns to get a wider reach and increase their ROI.

Here is the complete guide to influencer marketing best practices.

Here is the complete guide on How the TikTok algorithm works?Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

List of all the important TikTok marketing statistics you need to know.

Whether you love it or hate it, TikTok is difficult to overlook. After a record-crushing 2021, the application (and its audience) are greater than at any other time.

While many actually consider it a Gen Z platform for dance tutorials, TikTok has developed to include all sorts of content. Furthermore, with the launch of in-application shopping in 2021, it’s become much more crucial for brands hoping to connect directly with clients.

As you create your 2022 TikTok marketing strategy, here are the key TikTok details to remember.

General TikTok marketing statistics

1. TikTok was the most downloaded application of 2021, with 656 million downloads

That is over 100 million downloads more than the second place, Instagram, which was downloaded 545 million times a year ago.

It’s additionally the third year straight that TikTok has held the main spot. It was downloaded 693 million times in 2019 and 850 million times in 2020. Like numerous applications on the most-downloaded show, it encountered a significant drop in overall downloads from the earlier year, yet clutched its highest level.

As per Apptopia, TikTok was likewise the main download in the United States, with 94 million downloads in 2021 — a 6% increment over 2020.

TikTok additionally proceeded with its streak as the top-earning application, outperforming $2.5 billion dollars in shopper spending in 2021.

2. TikTok has been downloaded more than 3 billion times

TikTok hit three billion downloads in July 2021. That is significantly more amazing when you understand that they reached two billion downloads under a year prior.

It’s likewise the first non-Facebook application to reach 3 billion downloads. Since January 2014, the only other applications to do Facebook, Messenger, Instagram and WhatsApp as well.

Also, despite the fact that it launched in 2016, TikTok is the seventh-most downloaded application of the 2010’s.

Here is the complete guide to TikTok Marketing Statistics.

Here is the complete guide on How the TikTok algorithm works?Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Not sure if you should be using Twitter? Here are some Twitter marketing statistics to know of.

First launched in 2006, Twitter began as a micro-blogging platform that permitted users to share short, 140-character posts (otherwise called “tweets”).

Its popularity rose a year later when Twitter utilization jumped from 20,000 tweets each day to 60,000 during the South by Southwest meeting. From that point forward, it’s turned into a go-to place for users to share everyday updates, discuss their inclinations, and to make associations with others from all over the globe..

While Twitter has since empowered users to involve 280 characters in a solitary tweet, it actually blossoms with short and compact informing. Also, it’s turned into an important device for marketers hoping to extend their internet based presence.

Here, we’ve arranged some Twitter statistics in regards to its use, socioeconomics, and more to provide you with a superior understanding of Twitter and if it’s a beneficial platform to put resources into.

1. Twitter Ranks as the fifteenth Most Popular Social Network

Positioning in fifteenth place as far as the quantity of users, Twitter falls behind platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest.

2. 10% of Twitter Users Are Responsible for 92% of Tweets

Things being what they are, most Twitter users aren’t really active with regards to truly sharing content. As a matter of fact, it appears most users just tweet once each month all things considered. That implies a great many people are visiting Twitter to consume, as opposed to make. Information shows that 10% of Twitter users are liable for 92% of the tweets from all U.S. users, meaning there’s an especially active gathering of users distributing a huge lump of content.

3. 48% of Users Turn to Twitter to Get the Latest News

We go to social media for various reasons. In any case, how do users fundamentally utilize Twitter? In the U.S., it turns out the primary justification behind utilizing Twitter is to get news. Here is a full breakdown of how users are utilizing Twitter:

48% to get news

48% to get amusement

34% to stay in touch with loved ones

33% to follow brands/organizations

14% to fortify their expert network

12% for different purposes

4. In 2020, Twitter’s Penetration Rate in the UK Was 45%

With an infiltration rate of 45%, it doesn’t appear to be that Twitter is going anyplace at any point in the near future with regards to its UK users. It’s as yet a famous decision for making associations on the web.

Here is the complete guide to Twitter Marketing Statistics.

Here is the complete guide on How the TikTok algorithm works? Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Today, every business has a social media presence. And they all are trying hard to outperform the other.

With so much competition and noise, social media performance for many businesses is dropping.

To put things in perspective, engagement of organic social media posts on Facebook is just 0.07%. And it’s going to go from bad to worse.

But there’s one way to hook your target audience and drive desired actions from your target audience – use marketing psychology – understand how your audience actually thinks and makes decisions.

Why use marketing psychology on social media?

Every day, there are:

• 350 million photos uploaded to Facebook
• 500 million tweets on Twitter
• 85 million videos and photos uploaded to Instagram

The above numbers show the potential social media has for brands. And bringing together strategy and marketing psychology can help. Here’s how:

• Evoking strong emotions increases the likelihood of something being shared on social media
• Psychology helps you gain deeper insights on customers
• It can help bring better ROI, faster

Here is the complete guide of Marketing psychology principles you can use for social media marketing.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.