Social Media Listening

Whether you’re a small business or a Fortune 500 company, it’s important to have a good online reputation. Your customers are going to Google your business, and they’re going to find your website. They’ll check out what people are saying about you on platforms like Facebook and Twitter, among many others.

If you want to gather website traffic and also keep previous store visitors coming back for more, it’s important that you manage your brand’s online reputation.

Today, reputation management has become an essential part of every business. A good online reputation can help you in attracting more customers, while a bad one can have the opposite effect.

What is online reputation management?

Online Reputation Management, or ORM, is a multidimensional concept that focuses on building better public awareness and perception of a brand, company, and/or person.

ORM encompasses building and regularly monitoring reputation, tackling any and all content that could possibly tarnish the brand image. It deals with strategizing and execution to achieve the desired results.

Why is online reputation management important?

1. It impacts buying decisions

Customers are more easily influenced than we realize. And your online reputation is going to play a major role in buying decisions.

53% of shoppers claim they do research before purchasing anything. And over 81% of consumers do online research before making big purchases.

Only and only if shoppers find your brand reliable enough will they consider making a purchase from your store. And hence, your online reputation plays a major role in determining your conversions.

2. It is the online version of word-of-mouth

88% of consumers trust user reviews as much as personal recommendations.

Now, while your potential customers are out there reading reviews, testimonials, and other social media posts about your company, you should be able to make a good impression. This will help you improve your chances of persuading them to buy from you.

Here is the complete guide for online reputation management.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Standing at a staggering 1 billion active users, TikTok has become a mammoth of a social media platform today. After a record-breaking 2021, TikTok is killing it in 2022 too. So good that it’s hard to ignore.

Brands are leveraging TikTok more than ever so that they can directly connect with their audiences through a format they love.

So we looked into what’s trending on TikTok to identify patterns in what works and what doesn’t. And we found that content that does well is more than just around a trend, it uses seamless transitions.

Here’s everything we learned.

What are TikTok transitions?

TikTok transitions are like special effects in a video. The primary purpose of transitions is to flawlessly merge two separate video clips into one creation.

We see such transitions on Instagram too, but most of these are inspired by TikTok trends. Plus, you don’t have to film it all in one go. You can simply record and pause multiple times, and the video will look like it’s professionally edited.

As a beginner, TikTok transitions might feel hard to pull off, but once you get hold of the basics, you can always experiment and create your own magic.

These transitions have a purpose, and that is to sync the video along with the music or what the person is saying.

Transitions are also handy to reveal something new. Be it an appearance change, or to nudge that the speaker is shifting to the next topic.

When done right, TikTok transitions can make for a smart marketing strategy to boost customer engagement rates.

Here is the complete guide for TikTok transitions.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

When you talk about marketing or even establishing a name in the market, the very first thing that experts recommend is defining your target audience. Without knowing who you’re speaking to through the content or the campaigns you create, you’re broadcasting messages into the entire universe hoping to drive engagement and conversions through them.

That’s as good as not targeting anyone at all.

With a plethora of digital platforms and the data they collect, businesses have easy access to information. The individual insights and reporting dashboard provide them with concrete information on their target audience. But when it comes to creating a unified dashboard with audience insights, marketers and organizations lack the effort to do so and the data continues to remain and be read in silos.

This results in incomplete audience insights, leading to half-cooked target segments and definitions of ideal customer personas.

And that’s exactly where the importance of audience intelligence comes in.

What is audience intelligence?

Audience intelligence refers to the practice of collating key and valuable insights about audiences through data from various platforms and sources. This allows you to form a more holistic viewpoint of your target audience and consumer base, enabling you to make better-informed and defined growth strategies based on real-time data.

Following points we covered in our Ultimate audience intelligence article.

1) What is the difference between audience intelligence and social listening?

2) Can social listening and audience intelligence be used together?

3) What are the use cases of audience intelligence?

4) Do you really need audience intelligence?

Here is the Ultimate Guide of What Is Audience Intelligence and Why Do You Need It?

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Taco Bell serves over 2 billion Tacos every year at 7072 outlets. Despite the increasing competition in the industry from the likes of Burger King, McDonald’s and many others, they continue to reign the taco world.

So, what is their strategy that keeps them on top of their target audience’s mind and hooked to their tacos?

The Mexican-inspired American fast-food chain is winning hearts by maintaining a prominent presence on social media with the help of a social listening strategy.

Let’s look at a summary of how Taco Bell uses social listening; you can read about it in detail here.

Different ways Taco Bell uses social listening tools to win hearts

1. Actively engaging with their audience

It is not important to have a huge number of followers on social media. The key is to create a connection with those followers. And Taco Bell has a staggering presence on all social media platforms, and they engage actively with their followers.

With the help of social listening, they’re able to keep track of all conversations on their social media posts, and respond to them in a timely manner with ease.

2. Identify new target markets

For a business to keep running, it’s important to continually expand to new markets and identify the changes in your ideal customer persona.

But how do you identify newer audiences and convert them to customers? Taco Bell has achieved that gap through social media listening.

It helps them understand the demand for their tacos across different demographics and audience segments, and their taste preferences. For instance, the age gap between 18-34 loves eating spicy tacos at night, and 34+ year olds love them as on-the-go snacks.

3. Launch new products

We love our purchases being branded. That’s why popular brands go big on merchandising.

Taco Bell used this as one of the tactics to promote their business by creating merchandise products on their famous tagline “live mas” – which they were able to identify with the help of social listening.

4. Promote user generated content

We all know hundreds of promotional videos have less impact as compared to a customer review. The best way to promote your business is through your consumers – and Taco Bell does a good job of keeping track of customer reviews and testimonials, with the help of social listening.

5. Identifying what their audience cares about

Taco Bell has a popular presence across all the social media platforms and puts up appreciable content by listening and engaging with their audience. When it comes to creating a strong marketing strategy, it is best you know your audience. Because today consumers are looking to establish environmental footprints and such sources are an efficient way to promote business.

Taco Bell is socially and environmentally conscious. But with the help of social listening, they were able to identify the various aspects in which they can deliver the cause campaign to customers; and today you see it in the form of packaging that is recyclable, compostable and reusable.

6. Creating audience-driven content

Taco Bell has used social listening to its advantage by actively identifying topics and themes their audience likes to read about. This has helped them create relevant and relatable content at scale.

It would be a tragedy if you had no idea about what your audience likes to read. With social listening, you can streamline your content creation efforts with the help of concrete data.

7. They are active in communities

Dedicating yourself to interacting with people digitally in real time speaks for itself. Consumers prefer authenticity from brands rather than drowning them with the same old promotional messages selling products or a service on social media.

Accordingly, Taco Bell built active communities across all social media platforms, especially on Reddit, with various subreddits such as r/taco bell, r/fastfood, r/Living as, etc have looped their audience fervently, watching their conversation. The purpose of building communities on social media is to strengthen your brand and engage with your customers.

8. Localisation of offers based on demographics

An excellent opportunity that all the big brands should be looking out for is localized content, since it is one of the best ways to reach out to potential customers. Taco Bell did not sit back on this one as well; they dominated localizing their social media accounts towards their customers.

For a global brand, it is necessary to attract a local audience, and Taco Bell understands what it takes to attract audiences of different demographics and make sure they resonate with their target market.

Conclusion

Taco Bell seems to have figured it out when it comes to engaging their audience and retaining them through the process of social listening. And now, it’s your turn!

It’s time to harness the power of social listening by integrating it into your marketing strategy. Reach out to us for a demo today!

If you’d like to learn more about how Taco Bell uses social listening, read this article.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.