Social Media Listening

Online Reputation Management l Radarr

Online Reputation Management: What It Is, Why It Is Important and Best Practices to Follow

Whether you’re a small business or a Fortune 500 company, it’s important to have a good online reputation. Your customers are going to Google your business, and they’re going to find your website. They’ll check out what people are saying about you on platforms like Facebook and Twitter, among many others.

If you want to gather website traffic and also keep previous store visitors coming back for more, it’s important that you manage your brand’s online reputation.

Today, reputation management has become an essential part of every business. A good online reputation can help you in attracting more customers, while a bad one can have the opposite effect.

What is online reputation management?

Online Reputation Management, or ORM, is a multidimensional concept that focuses on building better public awareness and perception of a brand, company, and/or person.

ORM encompasses building and regularly monitoring reputation, tackling any and all content that could possibly tarnish the brand image. It deals with strategizing and execution to achieve the desired results.

Why is online reputation management important?

1. It impacts buying decisions

Customers are more easily influenced than we realize. And your online reputation is going to play a major role in buying decisions.

53% of shoppers claim they do research before purchasing anything. And over 81% of consumers do online research before making big purchases.

Only and only if shoppers find your brand reliable enough will they consider making a purchase from your store. And hence, your online reputation plays a major role in determining your conversions.

2. It is the online version of word-of-mouth

88% of consumers trust user reviews as much as personal recommendations.

Now, while your potential customers are out there reading reviews, testimonials, and other social media posts about your company, you should be able to make a good impression. This will help you improve your chances of persuading them to buy from you.

Here is the complete guide for online reputation management.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Top TikTok Transitions l Radarr

Top TikTok Transitions and Why They Work for Marketing

Standing at a staggering 1 billion active users, TikTok has become a mammoth of a social media platform today. After a record-breaking 2021, TikTok is killing it in 2022 too. So good that it’s hard to ignore.

Brands are leveraging TikTok more than ever so that they can directly connect with their audiences through a format they love.

So we looked into what’s trending on TikTok to identify patterns in what works and what doesn’t. And we found that content that does well is more than just around a trend, it uses seamless transitions.

Here’s everything we learned.

What are TikTok transitions?

TikTok transitions are like special effects in a video. The primary purpose of transitions is to flawlessly merge two separate video clips into one creation.

We see such transitions on Instagram too, but most of these are inspired by TikTok trends. Plus, you don’t have to film it all in one go. You can simply record and pause multiple times, and the video will look like it’s professionally edited.

As a beginner, TikTok transitions might feel hard to pull off, but once you get hold of the basics, you can always experiment and create your own magic.

These transitions have a purpose, and that is to sync the video along with the music or what the person is saying.

Transitions are also handy to reveal something new. Be it an appearance change, or to nudge that the speaker is shifting to the next topic.

When done right, TikTok transitions can make for a smart marketing strategy to boost customer engagement rates.

Here is the complete guide for TikTok transitions.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

What is Audience Intelligence and Why Do you Need It l Radarr

What Is Audience Intelligence and Why Do You Need It?

When you talk about marketing or even establishing a name in the market, the very first thing that experts recommend is defining your target audience. Without knowing who you’re speaking to through the content or the campaigns you create, you’re broadcasting messages into the entire universe hoping to drive engagement and conversions through them.

That’s as good as not targeting anyone at all.

With a plethora of digital platforms and the data they collect, businesses have easy access to information. The individual insights and reporting dashboard provide them with concrete information on their target audience. But when it comes to creating a unified dashboard with audience insights, marketers and organizations lack the effort to do so and the data continues to remain and be read in silos.

This results in incomplete audience insights, leading to half-cooked target segments and definitions of ideal customer personas.

And that’s exactly where the importance of audience intelligence comes in.

What is audience intelligence?

Audience intelligence refers to the practice of collating key and valuable insights about audiences through data from various platforms and sources. This allows you to form a more holistic viewpoint of your target audience and consumer base, enabling you to make better-informed and defined growth strategies based on real-time data.

Following points we covered in our Ultimate audience intelligence article.

1) What is the difference between audience intelligence and social listening?

2) Can social listening and audience intelligence be used together?

3) What are the use cases of audience intelligence?

4) Do you really need audience intelligence?

Here is the Ultimate Guide of What Is Audience Intelligence and Why Do You Need It?

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

How Taco Bell Uses Social Listening to Win Hearts l Radarr

Taco Bell uses social listening. Here’s how!

Taco Bell serves over 2 billion Tacos every year at 7072 outlets. Despite the increasing competition in the industry from the likes of Burger King, McDonald’s and many others, they continue to reign the taco world.

So, what is their strategy that keeps them on top of their target audience’s mind and hooked to their tacos?

The Mexican-inspired American fast-food chain is winning hearts by maintaining a prominent presence on social media with the help of a social listening strategy.

Let’s look at a summary of how Taco Bell uses social listening; you can read about it in detail here.

Different ways Taco Bell uses social listening tools to win hearts

1. Actively engaging with their audience

It is not important to have a huge number of followers on social media. The key is to create a connection with those followers. And Taco Bell has a staggering presence on all social media platforms, and they engage actively with their followers.

With the help of social listening, they’re able to keep track of all conversations on their social media posts, and respond to them in a timely manner with ease.

2. Identify new target markets

For a business to keep running, it’s important to continually expand to new markets and identify the changes in your ideal customer persona.

But how do you identify newer audiences and convert them to customers? Taco Bell has achieved that gap through social media listening.

It helps them understand the demand for their tacos across different demographics and audience segments, and their taste preferences. For instance, the age gap between 18-34 loves eating spicy tacos at night, and 34+ year olds love them as on-the-go snacks.

3. Launch new products

We love our purchases being branded. That’s why popular brands go big on merchandising.

Taco Bell used this as one of the tactics to promote their business by creating merchandise products on their famous tagline “live mas” – which they were able to identify with the help of social listening.

4. Promote user generated content

We all know hundreds of promotional videos have less impact as compared to a customer review. The best way to promote your business is through your consumers – and Taco Bell does a good job of keeping track of customer reviews and testimonials, with the help of social listening.

5. Identifying what their audience cares about

Taco Bell has a popular presence across all the social media platforms and puts up appreciable content by listening and engaging with their audience. When it comes to creating a strong marketing strategy, it is best you know your audience. Because today consumers are looking to establish environmental footprints and such sources are an efficient way to promote business.

Taco Bell is socially and environmentally conscious. But with the help of social listening, they were able to identify the various aspects in which they can deliver the cause campaign to customers; and today you see it in the form of packaging that is recyclable, compostable and reusable.

6. Creating audience-driven content

Taco Bell has used social listening to its advantage by actively identifying topics and themes their audience likes to read about. This has helped them create relevant and relatable content at scale.

It would be a tragedy if you had no idea about what your audience likes to read. With social listening, you can streamline your content creation efforts with the help of concrete data.

7. They are active in communities

Dedicating yourself to interacting with people digitally in real time speaks for itself. Consumers prefer authenticity from brands rather than drowning them with the same old promotional messages selling products or a service on social media.

Accordingly, Taco Bell built active communities across all social media platforms, especially on Reddit, with various subreddits such as r/taco bell, r/fastfood, r/Living as, etc have looped their audience fervently, watching their conversation. The purpose of building communities on social media is to strengthen your brand and engage with your customers.

8. Localisation of offers based on demographics

An excellent opportunity that all the big brands should be looking out for is localized content, since it is one of the best ways to reach out to potential customers. Taco Bell did not sit back on this one as well; they dominated localizing their social media accounts towards their customers.

For a global brand, it is necessary to attract a local audience, and Taco Bell understands what it takes to attract audiences of different demographics and make sure they resonate with their target market.


Taco Bell seems to have figured it out when it comes to engaging their audience and retaining them through the process of social listening. And now, it’s your turn!

It’s time to harness the power of social listening by integrating it into your marketing strategy. Reach out to us for a demo today!

If you’d like to learn more about how Taco Bell uses social listening, read this article.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Social Listening For E-Commerce l Radarr

Social Listening For eCommerce: How DTC Brands Can Use Social Listening To Rise Above The Competition

The growth of eCommerce has been exponential over the years.

To put things into perspective, in 2021, the worldwide eCommerce sales amounted to approximately $4.9 trillion. This figure is forecast to grow by 50% and reach $7.4 trillion by 2025!

More products, more eCommerce sites, more consumers… For retailers, the industry’s aggressive growth has led to more competition for consumer attention.

Everyone seems to be selling similar products and doing things in the same manner as the others.

And that’s why, the need of the hour is to employ new strategies to steal consumer attention.

That’s where a social listening strategy comes in!

How to effectively use social listening for your eCommerce business
To offer better customer service

The retail industry is all about the experience. Most people choose to buy products from their preferred brands – more because of the way brands make them feel, and less because of the products. After all, those products are most probably available on 100 other sites.

And when speaking of experience, you can’t avoid customer service. 96% of customers say customer service is the most important factor in their choice of loyalty to a brand.

Besides, today’s customers want everything to be ‘now’, including customer service. That’s where social listening helps.

Here is the complete guide to social listening for E-commerce.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Share of Voice Blog l Radarr

What is Share of Voice: What It Is and Why It Is Important

The data we measure today is increasing — while there’s no shortage of information to gather and review, it can be hard to prioritize which metrics are important. The very number of performance data available is enough to burden marketers who have to consolidate this avalanche of data that either isn’t highly relevant or isn’t time-sensitive. Now the question arises — which metrics should you be looking at?

The share of voice (SOV) metric is a good place to start when evaluating your social media presence because it can put into context any other metrics like impressions, reach, engagements and so on. This way you will know whether or not your brand’s voice is relevant to the search queries that people are putting in.

Here is the complete guide on what is share of voice.

Here is the complete guide to social listening and social monitoring.

Book your Radarr demo today!

Social Listening on linkedin l Radarr

LinkedIn Marketing Statistics You Need to Know in 2022

To market to businesses, there could be no better place than LinkedIn. The platform permits users to interact with like-minded business people, apply and hire for jobs, and follow news from organizations and influential individuals from across the globe.

When you understand how LinkedIn members and brands utilize the channel, you’ll acquire significant insights into how you can incorporate LinkedIn into your social media strategy.

Here are the most noteworthy LinkedIn marketing statistics to know in 2022 :

General LinkedIn statistics

1. LinkedIn turns 19 years old in 2022

The network officially launched on May fifth, 2003, only nine months before Facebook launched at Harvard. LinkedIn is the most seasoned of the significant social networks still being used today.

2. LinkedIn has 35 workplaces and 18,000 employees

LinkedIn has in excess of 30+ offices which are located in urban communities around the world.

3. LinkedIn is accessible in 25 dialects

This permits numerous worldwide users to get to the network in their local language.

4. Over 12 million LinkedIn members are flagging their accessibility to work

Utilizing LinkedIn’s #OpenToWork photograph outline, over 12 million users are effectively demonstrating their qualifications to imminent hirers.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Social Listening Blog l Radarr

Social Listening for Publishers: How to Leverage Online Conversation to Increase Readership

If you’re an online publisher losing readership or finding it hard to scale your audience, this is for you – social listening for publishers.

The online publishing industry is exploding like wildfires. There has been a tremendous increase in the number of publishing sites, types of content, and platforms to publish on.

Digital publishing is no longer a space only for the big players. Smaller companies, start-ups, and individuals, too, have taken online engagement by storm.

Consider this – the global digital publishing market size is expected to reach $68.81 billion by 2026, from $41 billion in 2022.

For publishers, such growth means there’s an increasing amount of competition to get their content noticed and build readership.

Digital marketers know how big a challenge it is.

And that’s where social listening can do wonders for publishers.

What is social listening?

Social listening is the process of tracking, monitoring, and analyzing social media mentions, conversations, and trends that are relevant to you, your brand, the industry you are in, or even your competitors.

If you’re new to social listening and want to learn more about it, read this guide: Complete guide to understanding social listening.

Here is the complete guide to social listening and social monitoring.

Book your Radarr demo today!

TikTok Marketing Tips l Radarr

TikTok Marketing Tips and Examples to Master Your Campaigns

Planning your TikTok marketing campaigns? Here are some TikTok marketing tips from experts.

Standing at a whopping 1 Billion active users, TikTok has become a happening spot for brands to be seen and heard.

It is no more a platform with frivolous dance videos and has unlocked a full-fledged opportunity for growth.

Given how vast TikTok is — it is crucial to know what’s exactly happening on the platform, especially for your brand’s growth.

When you understand the ins and outs of TikTok content, its relation with virality, and consumer behavior, you can create a solid plan for your brand.

Seems too much to do as compared to copying trends? Don’t fret.

Here are some TikTok marketing campaign strategies and examples you can follow to get ahead of your competition.

TikTok marketing strategies and examples to win on the platform

1. Start with TikTok listening

The number one strategy to win on TikTok is to invest in social listening on the platform. This is important to identify whether your target audience is even present on the channel to start with!

TikTok listening will help you learn more about the audience you get to target on the platform, discover accounts (competitor and non-competitor) in a similar domain and identify topics that your target segment is swooning over.

With over 1 million videos are viewed every day on TikTok, it’s practically impossible to monitor accounts and what your audience is doing. This is where a TikTok social listening tool like Radarr comes into play.

Powered by artificial intelligence, Radarr lets you tune into millions of conversations happening in and around your business, or the topics you’re interested in. It also lets you actively identify trends your audience is engaging with, accounts they follow and the sentiment behind the content created.

By making TikTok listening your first step, you can:

Identify your target audience and detail out your segments on TikTok
Identify potential topics and trends your audience engages with
Identify competitor accounts and campaigns running on TikTok

Get started with TikTok social listening using Radarr today.

2. Find your niche

While jumping on TikTok trends is one way to go viral, carving out your own niche is another.

The Internet is too noisy, and to stand out, you need a niche and own it. Figuring out your niche and perfecting your content will attract more engagement from like-minded audiences.

Users love discovering creators that are quirky and have realized their true niche.

The moment you have grabbed their attention, they know where to land (your profile) when they are craving some quality content.

TikTok has an audience for all niches, whether it’s basic fashion tips, home styling, or weird face wax videos.

If you are hesitant about starting out, try to tinker with a few different categories to unleash your strengths. The moment your profile starts to gain traction simply narrow down your focus to the videos that maintain decent engagement, and double down on creating more of such videos. Don’t forget to check out what your competitors are up to, that will give you more insights into what works and what doesn’t.

In 2022, the following TikTok niches are popular — funny dances, easy dinner, dark comedy, realistic drawing, fitness fashion, funny memes, couple goals, street style, home fitness, and beauty tips. But the platform is not restricted to only these!

Here is the complete guide for Tiktok Marketing tips.

Here is the complete guide to Netflix social listening and Instagram social listening.

Book your Radarr demo today!

FItbit social listening l Radarr

How Fitbit Uses Social Listening to Build a Loyal Community of Users

Learn how Fitbit uses social listening for better marketing and community building.

Despite the growth of health tracking apps and solutions during the last couple of years, Fitbit is still the second-most popular wearable brand across the globe.

As per statistics, Fitbit has over 31 million users across the globe and despite the increasing competition from the likes of Apple and other wearable technologies, the brand has been able to grow sustainably, despite slight dips in its popularity.

So what are they doing right?

Fitbit has been using social listening to be where its audience is, talk about things they truly care about, and keep them engaged in their journey to good health with proactive marketing campaigns.

If you’re new to social listening, read this guide on what it is and why it is important.

But if you are aware of what social listening is, let’s look into how Fitbit has made it a crucial part of its growth strategy over the years.

Here is the complete guide for How Fitbit Uses Social Listening to Build a Loyal Community of Users.

Here is the complete guide to Tik Tok social listening and Instagram social listening.

Book Radarr Demo today!