Social Media Monitoring

Social Listening VS Social Monitoring

Social Monitoring

The act of social monitoring is when you recognize and react to brand mentions on social media.

This could be answering queries through a customer service representative, interacting with consumers on social media through a social media manager, or taking note of pain points your customers usually experience with your product.

Social media monitoring is more of a reactive approach.

Social Listening

The act of social listening, on the other hand, is when you gather data from and extract insights around:

Organic brand mentions
Organic industry mentions
People organically share an opinion about your product or your industry/ competitors

Social listening is more of a proactive approach.

Should I Monitor or Listen?

It’s important to note that there is no “better” option between social listening and social monitoring. While your business may have long-term goals such as establishing a strong brand image, achieving this also requires meeting short-term goals such as maintaining positive brand sentiments through continued customer satisfaction.

Social media monitoring and analysis are great for staying on top of customer questions, complaints, or feedback, but social listening looks at the bigger picture and can provide insights into your consumers and competitors that you may not have been looking for.

Radarr leverages social listening to give you actionable insights and data points that can be used to make vital decisions and strategies.

Here is the complete guide to Netflix social listening, Instagram social listening, Tik Tok social listening.

How Netflix Uses Social Listening to Stay on Top of Their Content Game

Netflix has witnessed phenomenal growth in terms of business in recent years. While Netflix’s subscriber base in 2011 consisted of a mere 22 million, it shot up to nearly 150 million in 2019 and crossed 200 million subscribers in 2020.

Used by an estimated 37% of internet users worldwide, Netflix’s massive rise can be credited to majorly two things – the quality of the product offering and its top-notch marketing efforts.

Thanks to an excellent social media strategy, Netflix has managed to dominate over its competitors over the years and emerged as a dominant streaming provider. From sharing updates on upcoming movies to engaging in witty comebacks, Netflix’s social media is pure entertainment.

But how did Netflix achieve this?

Through social listening!

With Social listening, brands get valuable insight into the evolving behaviors of their target audience in real-time and adjust their social media marketing strategy accordingly.

By listening to their audience, Netflix has been able to track sentiments and push out their own marketing based on what they found their audience craved the most. Social listening also gave Netflix an opportunity to connect with its users, come up with new solutions‍ and develop long-lasting relationships.

Click here to find the complete guide to Instagram social listening. Learn everything there is to know about TikTok social listening here.

Radarr leverages social listening to give you actionable insights and data points that can be used to make vital decisions and strategies.

Introducing The Radarr Command Centre

The Radarr Command Centre made a fantastic debut at the Spikes Asia 2016 conference in Singapore.
This is a perfect solution for viewing your key brand KPI’s across displays. We enable the use of powerful real-time visualizations for your brand dashboards and war rooms, building on our core social intelligence platform, Radarr.

What’s it about?

In a nutshell –

A smart display solution for viewing all your important data points
Real-time data feeds to display
Powerful visualizations of data all tailor-made to suit your requirements
Seamless integration with your existing dashboards/display solutions

Here is the complete guide to Tik Tok social listening and Instagram social listening.

Use Radarr to easily find and monitor conversations that are relevant to your business on social media. Save a ton of time and improve performance.

What’s the Perfect Post Length Across Social Media Networks?

Social media is all about having a conversation. As social media executives or community managers, we try various combinations to get the perfect post for maximum engagement. The brands we manage have presence on Facebook, Twitter, Google Plus (among others like LinkedIn, Pinterest, Instagram, and more). Each of these platforms caters to a slightly different audience, and so the composition of these posts also varies accordingly.

The length of the post is one of the primary factors that determine whether your Fan or Follower, who has been overloaded with updates from various Facebook Pages and Friends, will be willing to engage with your brand. An update, complete with appealing content (including hashtags, images, and links) will finally lead the Fan or Follower to interact with your post. Since every networking site is used for a different purpose, the behavior of the Fans and Followers also varies on every platform. Interestingly, research shows that people are willing to read more detailed posts on Google Plus than on Facebook. So, what’s the length of a perfect post across social media networks?

Here is the complete guide to Instagram social listening.

Radarr makes it easy to monitor keywords and conversations on social media, so you can focus on taking action on the insights available.

4 Content Marketing Tools To Save Your Life

The latest buzzword on the Social Media runway is Content, something that would put other aspects of this business to shame. A life without actionable content marketing tools is therefore baffling. With numerous options available today, picking up the best is a task and in our quest to provide you all with the very best, we are sharing with you all our chosen four.

Here is the complete guide to Netflix social media strategy and Instagram social listening.

Radarr makes it easy to monitor keywords and conversations on social media, so you can focus on taking action on the insights available.

An Advanced Guide To Social Media Monitoring

When it comes to social media, the number of platforms and the daily active users on each of these platforms seem to be growing exponentially with each passing day. That’s exactly why there is now a need for social media monitoring, more than ever.

There are more platforms and options that people can engage on, on any given day, and there is something for everyone depending on their demographics and preferences.

With newer platforms such as Clubhouse and House party taking the world by storm, there’s so much diverse content waiting to be created by brands who want to engage meaningfully with their audiences.

However, all social media platforms have one thing in common – endless conversations.

Now, if you monitor closely, these could be about your brand, your competitors, your audiences’ challenges and aspirations, and so much more.

Not knowing what conversations your potential customers are engaging in about your brand could be extremely risky.

For instance, some of these conversations could be bad for the brand. You need to identify them quickly so you can take corrective measures to create more positivity about your brand on social media.

This is where social media monitoring comes in.

Social media monitoring allows you to keep tabs on how your audience is engaging with your brand on these platforms so you can respond to all mentions. Stay up to date with all conversations regarding you or the industry you’re in.

let’s understand the difference between social listening and social monitoring

Here is the complete guide to Instagram social listening and Tik Tok Social listening.

Use Radarr to easily find and monitor conversations that are relevant to your business on social media. Save a ton of time and improve performance.

Growth of 20/Twenty Social Monitoring & Intelligence Platform – Under the Hood

We have often been asked about the challenges we faced in scaling up our technology stack to manage big data. I have attempted to address this in this post which is the first of a series of blog posts on this and similar topics.

Radarr was created ground-up as the most intuitive and easy-to-use cloud-based (SaaS) Social Media Monitoring & Intelligence platform in the world. Based on our deep understanding of what marketers needed and the awesome designs we created, we signed up our first client even before the product was officially launched. The pressure to quickly deliver the first version of the product was intense

Use Radarr to easily find and monitor conversations that are relevant to your business on social media. Save a ton of time and improve performance.