Stop believing these influencer marketing myths.
Influencer marketing has emerged as the fastest way to generate an excellent investment return through digital campaigns. Many brands adopt this strategy to connect with their target audience, resulting in greater recognition and enhanced brand awareness.
But only when done right.
According to 90% of marketers, influencer marketing is more effective and provides higher ROI than any other marketing method (source-Bigcommerce).
The popularity of influencer marketing is set to increase in the coming years due to the growth in the creator economy and the ever-expanding digital landscape. But like other marketing tactics and strategies, influencer marketing is surrounded by many myths.
In this post, we’re going to be addressing some of the most common influencer marketing myths.
Ten common influencer marketing myths
While there are many influencer marketing myths, we’re going to address some that have a direct impact on marketing campaigns for businesses/ brands:
- Influencer marketing is overpriced
- All influencers have paid followers
- Influencer marketing is ineffective for B2B Brands
- The ROI from influencers cannot be calculated
- Influencer marketing is effective only among younger generations
- Influencer marketing gives quick results
- Nano and micro-Influencers cannot provide results
- There are no rules and regulations for influencer marketing
- Influencer marketing is effective for CPG brands
- Influencer marketing is only for brand awareness
1. Influencer Marketing is overpriced
Many people have the misconception that influencer marketing is expensive. If the influencer network resonates with your business, you will see greater returns than expected. So the charges you pay for influencers don’t matter if you successfully connect with the right influencers.
If you still think influencer marketing is too expensive, you can work with nano- and micro-influencers who charge considerably less than mega- and macro-influencers. Furthermore, you can create a shorter collaboration based on posts, mentions, or results.
The key to successful influencer marketing is choosing the perfect influencer for the brand. Our AI-based tool, Social listing, can streamline and make your task easy.
2. Every influencer has paid followers
While it might seem like the case mostly and might be true sometimes, it all comes down to being able to identify who your ideal influencer is and how you evaluate them.
The accounts with no engaging content or lack of a specific niche are the main things to look over before choosing influencers. Almost every influencer will have a community of an organic follower base passionate about a particular subject.
Before collaborating with an influencer, confirm whether they are a genuine person with a loyal following by gauging their engagement rate using social listening and monitoring.
Here are 8 more Influencer Marketing Myths You Need to Stop Believing to Double Your Campaign Reach.