Social Media

Stop believing these influencer marketing myths.

Influencer marketing has emerged as the fastest way to generate an excellent investment return through digital campaigns. Many brands adopt this strategy to connect with their target audience, resulting in greater recognition and enhanced brand awareness.

But only when done right.

According to 90% of marketers, influencer marketing is more effective and provides higher ROI than any other marketing method (source-Bigcommerce).

The popularity of influencer marketing is set to increase in the coming years due to the growth in the creator economy and the ever-expanding digital landscape. But like other marketing tactics and strategies, influencer marketing is surrounded by many myths.

In this post, we’re going to be addressing some of the most common influencer marketing myths.

Ten common influencer marketing myths

While there are many influencer marketing myths, we’re going to address some that have a direct impact on marketing campaigns for businesses/ brands:

1. Influencer marketing is overpriced
2. All influencers have paid followers
3. Influencer marketing is ineffective for B2B Brands
4. The ROI from influencers cannot be calculated
5. Influencer marketing is effective only among younger generations
6. Influencer marketing gives quick results
7. Nano and micro-Influencers cannot provide results
8. There are no rules and regulations for influencer marketing
9. Influencer marketing is effective for CPG brands
10. Influencer marketing is only for brand awareness

1. Influencer Marketing is overpriced

Many people have the misconception that influencer marketing is expensive. If the influencer network resonates with your business, you will see greater returns than expected. So the charges you pay for influencers don’t matter if you successfully connect with the right influencers.

If you still think influencer marketing is too expensive, you can work with nano- and micro-influencers who charge considerably less than mega- and macro-influencers. Furthermore, you can create a shorter collaboration based on posts, mentions, or results.

The key to successful influencer marketing is choosing the perfect influencer for the brand. Our AI-based tool, Social listing, can streamline and make your task easy.

2. Every influencer has paid followers

While it might seem like the case mostly and might be true sometimes, it all comes down to being able to identify who your ideal influencer is and how you evaluate them.

The accounts with no engaging content or lack of a specific niche are the main things to look over before choosing influencers. Almost every influencer will have a community of an organic follower base passionate about a particular subject.

Before collaborating with an influencer, confirm whether they are a genuine person with a loyal following by gauging their engagement rate using social listening and monitoring.

Here are 8 more Influencer Marketing Myths You Need to Stop Believing to Double Your Campaign Reach.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Struggling to come up with new social media content ideas? This is for you.

More than 100 million posts are published on Instagram every day. Considering this average, over 3 billion posts are published on the platform every month. Where does your brand stand in this list? Are you posting enough content to stay in front of your audience?

There are no shortcuts to thriving on social media. Every platform requires you to post content consistently for the algorithm to notice you. And more than the algorithm, it’s for your audience to connect with you.

You must have experienced that the flow of ideas slows down as we continue posting. It becomes harder and harder to come up with fresh social media ideas.

Worry not. We’ve got you covered. In this blog, we’ll share some amazing ways to consistently find fresh ideas. We’ll also share some social media post ideas to give you a head start.

Let’s dive right in!

9 Ways to Find Social Media Content Ideas

Your social media audience is always hungry for fresh content. And if you can’t deliver it successfully, they might lose interest in your brand. Here are some tried and tested ways to come up with new social media ideas:

1. Social Listening

Social listening is the process of identifying what people on the internet are saying about your brand. It can help you pick out the pain points for which you can provide a solution via your posts.

And not just the problems, you can also identify what’s trending in the industry. You can use these trends as a foundation for your future posts, tapping into what interests your target audience at that moment.

You can use social listening tools like Radarr to collect unstructured data from the internet and extract valuable and actionable insights from it.

2. Forums and Communities

The more helpful your post is for the audience, the more they are going to interact with it. You can join various forums and communities relevant to your industry to find out the questions that haven’t got the right answers yet.

When you answer the questions in your communities through your social media content, the members will be glad to promote it. With the help of forums and communities, you don’t just get ideas but also improve your brand awareness.

Here are 7 more ways to find social media content ideas.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Learn more about designing social media ad creatives that engage target audiences.

Social media platforms have entirely usurped traditional marketing platforms like television. TV ads used to reach a wide audience, but with very few personalization options. They used to cost too much.

But with the number of social media users skyrocketing, the amount of TV viewers has shrunk dramatically. But with more than 4.5 million users posting so much content on social media platforms, grabbing your potential customer’s attention has become harder.

Brands are now spending most of their digital advertising budget on social media ads. Social media ads had worldwide revenue of $153 billion in 2021. So how do you win in this insane competition? The answer is pretty simple — by standing out.

And one of the most effective ways to stand out on social media is by working with your ad creatives. Because how persuading your ad looks is as important as how good your offer is. Using attractive, engaging, and high-quality ad creatives takes the conversion rate of your campaigns to the next level.

Let’s dive right in to find out how you can create ad creatives that make your customer take the next step.

What Are Ad Creatives?

The ads served to users in the digital environment are called creatives. It can be an image, video, or other visual formats. These creatives must be added to line items for them to serve ads in a better way.

Wondering why they are so crucial for your social media campaigns? Here’s why.

Social media users don’t read as much as they used to a few years ago. And even the attention span of the audience is at its lowest. No matter how attractive your copy is, it’s not enough to “hook” the customers. And that’s where creatives come into the picture.

You can simply make your potential customers stop scrolling by using a stunning visual creative. And it works every time because:

• Our brain is wired to process and interpret images in under 13ms.
• According to MIT, 90% of the information that our brain receives comes in a visual format.
• More than half of humans are visual learners. They can only remember images rather than texts.

These stats show why the competition for visual hegemony in social media ads is so fierce.

However, even after being one of the most effective parts of the ad, social media is still saturated for creatives. And for them to deliver what you want, you need to stand out. Let’s discuss more on this in the Social Media Ad Creatives That Convert.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

The only list of the best social media marketing books you need to bookmark.

There may be a lot of online resources available to study but nothing beats a good book. While blogs offer bite-sized knowledge and videos engage visually, books elaborately compile hundreds of research ideas in a sophisticated manner – nothing gets missed.

As a social media marketing team, we recommend it’s time you add a good social media marketing book to gain in-depth knowledge and rise above your peers.

Brilliant marketers have compiled years of experience into social media marketing books; and there are tons to choose from.

Being avid readers ourselves, we’ve gathered a list of the best social media marketing books for content marketers and social media managers. This list consists of beginner-friendly social media marketing books as well as pro-level stuff.

Best Social Media Marketing Books You Have to Read Once

1. Everybody Writes

Author: Ann Handley

Ann Handley is a popular writer and digital marketing pioneer with a lot of experience in writing for the web. She shares her expertise in writing SEO-friendly, grammatically correct content that ranks high on Google. In her book, she also teaches how to infuse storytelling into your content to connect better with the reader.

2. Influencer: Building a Personal Brand in the Age of Social Media

Author: Brittany Hennessy

Brittany Hennessy was the head of influencer marketing at Hearst Magazines. At her job, she used to engage and deal with multiple influencers every day. In her book, she compiles the best strategies, tips, and tricks to nail influencer marketing. The book also contains past experiences, mistakes, and the achievement of great influencers so you learn from their experiences.

Here is the complete guide of Best Social Media Marketing Books You Have to Read Once.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

97% of Fortune 500 companies are using social media successfully to generate awareness and foster positive communication with the stakeholders. And these companies do not get such awesome results by posting guess-based content.

Posting just any type of content won’t produce the results you want. You must have a strategy to identify the type of posts your customers need to go for your product.

But how do you create such a strategy?

In this informative blog, we’re going to tell you all about social media data and how you can use it to take your social media game to the next level.

Let’s get started.

What Is Social Media Data?

The data collected from the social media platforms that show you how users interact and engage with your posts is called social media data. In the social media analytics dashboard, this data is referred to as metrics and demographics.

Moreover, the data collected from the content that users post publicly is also called social media data. But this data is not visible in the native analytics dashboard of the platform. If you want to collect this data for marketing, you’ll need to take help from social media analytics tools like Radarr.

Why Is It Important to Collect Social Media Data?

Here’s a truth about strategies — they work better when based on data instead of guess work. And it’s no different for social media marketing.

Data tells you what’s working for your social media growth and what’s not. When you know these factors, you’re in a much better position to create informed strategies.

Now, users present on different social media platforms behave differently. It would be foolish to force one strategy on every platform and expect them all to deliver results. But with social media data, you can analyze what works where and then customize your strategies based on different platforms.

Here are some of the things that social media data tell you about your audience:

• The demographic profile of your followers
• Time of the day when your audience engages the most
• Hashtags that align well with your audience
• Type of content that interests your audience
• The top-performing organic post that you can boost, and much more.

In short, social media data enables you to utilize your resources in the most efficient way possible. When you have collected a good amount of social media data, you can tie it up with your real business metrics like sales and awareness.

Here is the complete guide for 35+ Ways to Use Social Media Data.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Instagram is one of the strongest platforms for marketing, and it’s here to stay.

With 2 billion users, it’s a relatively large target audience that businesses of all sizes can reach through it. The platform has been updating regularly since its inception to keep up with the changing times, so marketers have more tools at their disposal than ever before.

With a massive chunk of your audience actively lurking here, it pays to know about all the latest and new Instagram updates.

As a social media monitoring tool, we at Radarr always watch all social platforms closely.

In this post, we aim to keep you informed about all the new Instagram updates – bookmark it for easy reference!

New Instagram updates and features your marketing team needs to know

While there have been several new Instagram updates lately – some features and others in terms of the interface, here are the ones you shouldn’t miss out on:

Every video will be a Reel

Instagram started experimenting with the concept that all videos creators share will be in a reel format. This feature was only rolled out on June 30, 2022, for selected creators. As of now, the official date for the rollout of this feature is still unknown – but most users see the change.

What’s in it for you?

If this feature takes off, marketers may have to start diverting their focus to this format since most of the updates are centered around Reels. A great incentive for brands is that it increases their likelihood of being discovered in the Reels tab, which boosts their organic growth.

Longer Reels

In late April this year, Instagram introduced a new feature for Reels that allows content creators to share videos of up to 90 seconds which was 60 seconds before the rollout of this feature.

What’s in it for you?

Since most users spend a significant time scrolling through Reels, marketers have a better chance of engaging their current audiences and attracting new ones. With longer Reels, brands can highlight their products and share their story to draw in customers.

Captions on Reels

With this latest Instagram update, social media marketers can turn on ‘auto-generated captions’ for a seamless reel experience or have ‘AR closed captions’ for a more stylized and entertaining result.

For more updates please check this New Instagram Updates blog.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Tracking the right KPIs helps you evaluate your content better and takes you closer to your social media goals. Here’s all you need to know about those KPIs.

It’s 2022, and social media is engrained in the life of every individual now more than ever. A significant section of people start their day by checking their social media apps. This makes it a pretty valuable tool for businesses to build personal relationships with their audience. And not just relationships.

When used strategically, social media can also become an excellent contributor to sales and revenue.

But the increased use of social media is not all rosy. Like every story, this one, too, has a flip side. Okay, so all of us have to agree that Instagram is the most engaging platform for brands — nearly 2-7% of the users engage with each of the posts. This high engagement rate is bringing more and more brands to leverage the potential of this reigning platform.

With the arrival of new brands every day, there’s a traffic jam in the engagement rate. This decline is clearly visible.

As reported by RivalIQ, the average engagement rate per post has fallen down from 1.22% in 2019 to 0.98% in 2020. What’s worse is that this decline was consistent quarter by quarter.

At the same time, the world is becoming more and more about pay to play. Businesses opt for paid social media promotion which hampers the cost-effectiveness of social media engagement. Going all-in on paid methods, however, is not the only way. There are a few KPIs that indicate true engagement even when you think your social media efforts are not paying off.

Let’s look at the social media KPIs that are worth keeping an eye on.

7 KPIs That Demonstrate True Engagement on Social Media

1) Awareness Metrics: Impressions and Reach

2) Shares/Retweets

3) Likes/Reactions/Favorites

4) Link Clicks

5) Optimal Engagement Time

6) Followers

7) Audience Demographics

Here is the complete guide of 7 KPIs that demonstrate true engagement on social media.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

Planning to use LinkedIn for marketing and advertising? Here are the LinkedIn marketing statistics to know of.

To market to businesses, there could be no better place than LinkedIn. The platform permits users to interact with like-minded business people, apply and hire for jobs, and follow news from organisations and influential individuals from across the globe.

When you understand how LinkedIn members and brands utilize the channel, you’ll acquire significant insights into how you can incorporate LinkedIn into your social media strategy.

Here are the most noteworthy LinkedIn marketing statistics to know in 2022 :

General LinkedIn statistics

1. LinkedIn turns 19 years old in 2022

The network officially launched on May fifth, 2003, only nine months before Facebook launched at Harvard. LinkedIn is the most seasoned of the significant social networks still being used today.

2. LinkedIn has 35 workplaces and 18,000 employees

LinkedIn has in excess of 30+ offices which are located in urban communities around the world.

3. LinkedIn is accessible in 25 dialects

This permits numerous worldwide users to get to the network in their local language.

4. Over 12 million LinkedIn members are flagging their accessibility to work

Utilizing LinkedIn’s #OpenToWork photograph outline, over 12 million users are effectively demonstrating their qualifications to imminent hirers.

Here are the remaining LinkedIn Marketing Statistics You Need to Know in 2022.

Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.

It is a widely held view that content is the cornerstone of all your social media strategy. True, but it is equally important to know what is the best time to post on social media. When your audience is most likely to consume that content is as crucial.

You may have a stellar fan base on your social media pages but unless you maximize your reach, your efforts will go in vain. So, what is the best time for posting your content on social media? Fortunately, we now have a number of researches available on the web that tell us what the most active hours are for social natives. Here is an interesting infographic on the topic:

Twitter and Facebook are for conversation and entertainment, so, they naturally scoop up the time when people want to take some time off work and relax a bit. Leisure time is devoted to surfing through interesting stuff on Pinterest and Tumbler. The most active days of the week are in the middle for most of the platforms except Pinterest and Tumbler which again goes to show their association with leisure activities.

All this is great but generalizing everything in this manner may prove to be more detrimental than useful for your brand. Many factors need to be taken into consideration. As is evident from the infographic, every platform serves a different purpose and has a diverse set of audiences. Sometimes certain events override these general rules and draw people to social media as they unfold. Holidays and important incidents that capture public attention are some such events. After all, your ultimate goal is to boost engagement, create advocates, and achieve amplification of your content by taking advantage of every opportunity presented. Based on these goals, here are a few things you should keep in mind:

Do Your Own Analysis

While you are following these external guidelines on best times, analyze whether these tactics are working for you too. Are you creating more engagement, amplification, click-throughs at these times or does your audience behave differently? Experiment with other times, sometimes avoiding the clutter at peak hours may prove beneficial to you and you may enjoy undivided attention. Facebook provides you with a metric to inform you about the peak hours of your audience. Use third-party tools to find out the peak time of your audience in each of your social media platforms.

Analyze Your Audience

This is the most basic element for any communication plan. Is your audience a professional set, school kids, housewives, teens, or working women? A lot depends on that, as this article from Huffington post suggests that professionals are likely to check their Twitter on their mobiles during commute times. So, the devices your audience is likely to use for accessing social media also alter their content consumption behavior. By carefully studying your audience and their behavior, you will achieve better results rather than following a general rule blindly.

Schedule Your Posts

Every social platform has a different peak time, so, you must have a distinct posting schedule for individual platforms. Mobile is a fast-growing medium for accessing social media for consumers. It is an equally handy tool for marketers as well. You may want to make use of your mobile both to set alarms for posting according to your schedule and actually posting your content from it.

Repost If Required

Often, we marketers take advantage of a trending topic or post content on live events. These may not necessarily fall within the peak time of a particular social media platform. In such cases, you may want to repost the content at a more receptive time for your audience.

In conclusion, I offer that every brand is unique in its appeal and social media marketers need to customize the intelligence gathered to come out with their most effective strategy.

Here is the complete guide to Tik Tok social listening and Instagram social listening.

Book Radarr Demo today!