To put things into perspective, there are 350 million photos that are uploaded every day on Facebook. There are 8.95 million photos and videos shared on Instagram daily. And there are about 280 billion feed updates made on LinkedIn on a day-to-day basis. We’re not even covering platforms like TikTok, Snapchat, Quora, Reddit, and others yet.
What we’re trying to say is that the number of social media conversations happening at any given time is massive.
From seasonal trends to debates around ongoing topics, brand campaigns, and more, there is just too much going on.
And believe it or not, if your business is not listening to social conversations, you are missing out.
But to be able to understand the conversations happening in your audience segment, joining every platform seems like too much work.
Imagine logging into each account every day and scrolling through endless posts. It’s going to take you hours…even maybe the whole day! By the time you put that information to good use, the topics of conversation have probably changed, and it’s time to repeat the exercise.
But there’s a smarter way out. Social listening.
Before you go looking for a social listening definition, hold on. This guide is going to cover everything you need to know about it and how you can get started.
Radarr makes it easy to monitor keywords and conversations on social media, so you can focus on taking action on the insights available.