23 TikTok Marketing Statistics You Need to Know in 2022

List of all the important TikTok marketing statistics you need to know.

Whether you love it or hate it, TikTok is difficult to overlook. After a record-crushing 2021, the application (and its audience) are greater than at any other time.

While many actually consider it a Gen Z platform for dance tutorials, TikTok has developed to include all sorts of content. Furthermore, with the launch of in-application shopping in 2021, it’s become much more crucial for brands hoping to connect directly with clients.

As you create your 2022 TikTok marketing strategy, here are the key TikTok details to remember.

General TikTok marketing statistics

1. TikTok was the most downloaded application of 2021, with 656 million downloads

That is over 100 million downloads more than the second place, Instagram, which was downloaded 545 million times a year ago.

It’s additionally the third year straight that TikTok has held the main spot. It was downloaded 693 million times in 2019 and 850 million times in 2020. Like numerous applications on the most-downloaded show, it encountered a significant drop in overall downloads from the earlier year, yet clutched its highest level.

As per Apptopia, TikTok was likewise the main download in the United States, with 94 million downloads in 2021 — a 6% increment over 2020.

TikTok additionally proceeded with its streak as the top-earning application, outperforming $2.5 billion dollars in shopper spending in 2021.

2. TikTok has been downloaded more than 3 billion times

TikTok hit three billion downloads in July 2021. That is significantly more amazing when you understand that they reached two billion downloads under a year prior.

It’s likewise the first non-Facebook application to reach 3 billion downloads. Since January 2014, the only other applications to do Facebook, Messenger, Instagram and WhatsApp as well.

Also, despite the fact that it launched in 2016, TikTok is the seventh-most downloaded application of the 2010’s.

Here is the complete guide to TikTok Marketing Statistics.

Here is the complete guide on How the TikTok algorithm works?Here is the complete guide on the social listening platforms and their importance, Social listening on Facebook and social listening on LinkedIn.