Marketing Analytics: What It Is and Why It Matters for Fast-scaling Brands
Just like diamonds are said to be a girl’s best friend, we call marketing analytics a marketer’s best friend.
In times when the competition across all digital platforms, social media, blogs, forums and communities, is increasing by the day, the only way for marketers to keep their efforts streamlined and directed is by making friends with numbers to remove the guesswork out of their strategies.
Let’s tell you all about marketing analytics and why you can’t do without it in this post.
What is marketing analytics?
Marketing analytics refers to the study of gathering data from the various marketing campaigns you’re running, in order to identify patterns in your data. From how your target audience interacts with the campaigns, what contributes to conversions, regional preferences, creative preferences, purchase behavior, to insights that further define your ideal customer persona, marketing analytics includes deep-diving into it all.
The process of using marketing analytics employs statistics, predictive modeling and leveraging machine learning to be able to reveal actionable insights. To be able to market on social media or digital platforms in general, analytics is critical to understanding and predicting target audience behavior to optimize campaign experiences to drive better conversions and sales.
Here is the complete guide to marketing analytics.