7 Ways To Achieve Direct Response Marketing
Online marketing can go in millions of different directions, but the one marketers seem to stick with the most is direct response marketing.
This type of marketing inspires an immediate response from consumers. You might want more people to sign up for your e-newsletters, attend your webinars or simply buy something from you. With this type of marketing, you can easily judge the success of your efforts based on the level of response.
There are two basic approaches to this type of marketing: the one-shot and the campaign. Both have the ability to deliver good results and drive up your profits, but different companies will find different uses for each approach.
The one-shot is a narrowly targeted ad, email, postcard, or letter that urges consumers to act, almost always to buy. Marketers first find a problem that their product or service will solve and then work tirelessly to define the target audience so they can be sure their ad is going to the right people. Once they have a problem and target carved out, marketers create a strong ad to put in front of consumers.
The campaign approach begins like the one-shot, with a strong marketing ad. However, the goal is different. With the campaign, you don’t need to sell products and services right away. Instead, you want people to join your mailing and emailing lists so you can send them frequent updates, newsletters, and coupons, which encourages purchasing over a period of time.
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