Complete Guide to Social Listening on Linkedin

LinkedIn is no longer just a place to create your professional resume. Today, it is a place where people are actively sharing what they learn in their professional lives and sometimes even personal, for that matter.

This platform currently boasts over 660 million registered users, with 303 million active monthly users. Given its dynamics, LinkedIn has proven to be an effective platform for lead generation and customer acquisition for most businesses across various industries. And this is where social listening on LinkedIn comes in.

While it is noticed that Facebook and Instagram have more users than LinkedIn, you need to also consider that these platforms mostly boast rather casual and informal conversations. LinkedIn is mainly where professional and corporate networking takes place. When you compare it to its actual competitors like Glassdoor, LinkedIn is far ahead.

Considering how it is not just about your own profile now, it is how you project your company to potential customers, clients, future hires, and in case your business is looking for an investor, even then,  your brand needs to look good on LinkedIn – that has an impact on the impression you make.

Done right, social listening can shape a positive perception of your brand among your audience and allow you to build meaningful relationships

Radarr enables you to build a shape a positive perception of your brand among your audience and allow you to build meaningful relationships.