Complete Guide to Social Listening on TikTok

Radarr Blog l Tik Tok Social Listening

TikTok users spend an average of 52 minutes per day on the platform, either for recording and sharing short videos of themselves or watching the existing content uploaded on the platform. Since they consume a lot of content and interact with other influencers, it also helps influence their purchase decisions.

This is where social listening on TikTok comes into the game.

In this guide, we’ll walk you through everything you need to know about social listening on TikTok and how you can leverage it to increase brand awareness and drive more sales for your business.

Social listening on TikTok refers to tracking conversations, mentions, and trends across the platform related to your brand and industry, giving you insights into what your customers expect from your brand or how you can help make their buying journey effortless.

Here are some reasons why brands should leverage social listening on TikTok:

  • TikTok is a popular social media platform that can prove to be an excellent source of business insights and customer feedback.
  • This app is exploding among millennials and the Gen Z population and has been downloaded over 2 billion times on the Google Play Store and Apple App Store.
  • TikTok users are highly engaged and spend an average of 21 hours on the platform per month.
  • Various new trends have been introduced from TikTok, and they are showing no signs of slowing down.

These numbers are overwhelming and indicate the involvement of TikTok in people’s daily lives. Imagine the information you can get if you analyze the users’ activity and take a closer look at the insights it has to offer.

Here’s everything you need to know about Instagram listening. Discover how Netflix leverages social listening to elevate its marketing here

Radarr allows you to monitor conversations and trends on TikTok. Thus allowing you to generate deep insights and leads of high quality.