Facebook Listening: Your Guide for Social Listening on Facebook

By the end of 2021, almost 1.9 billion people will be using Facebook daily. With roughly 2.89 billion monthly active users, Facebook is the most popular social network worldwide. Since its inception, Facebook has also transformed itself into a business-friendly platform where organizations launch marketing campaigns and foster customer relations.

But what is the one thing you can do now on Facebook to take you that extra mile as a business?

It’s no longer a channel used for personal networking. You’re not the only business trying to tap into it either. There’s competition and there’s noise; and somewhere in between it all, there are insights for you to capture that will help you understand your target market better.

Listening on Facebook is what companies use to discern their customers better and recognize their sentiments. A listening strategy also tells you how many people mention your products/campaign, their experiences with your services, and how they perceive you as a brand.

Facebook listening refers to discovering trends from social media data like comments, recommendations, direct messages, and mentions. This data is obtained from users’ interactions with brands and through conversations amongst themselves on Facebook. With social listening, you get to know the customers’ mindset and how they perceive your brand, which in turn will help you construct a better marketing campaign backed by analysis of passively compiled data.

Click here to learn more about Instagram listening and TikTok listening.

Radarr helps you turn online conversations into actionable data points which can be used to drive conversions and performance.