How To Choose The Right Social Listening Tool For Your Brand

If you’ve stumbled across this page, chances are you already have an idea of what social listening is, how it works, and have likely seen a couple of demos for the different tools that are out there. After looking around, you’re still not quite sure which to get – because after all, the budget is tight and you only want to get the tool that gives you the most bang for your buck.

It’s daunting trying to invest in something that you are not familiar with (like buying a house for the first time and not knowing that you’re supposed to inspect the plumbing), and the last thing you want is to rely on gut feel. For those of you at a loss, fret not – we’re here to help! After years of being in the industry and working with a wide range of clients, it’s apparent that there are some qualities within a tool and a service provider that are crucial to the success of its integration within a team.

As with any investment you wish to make, there is no ‘one size fits all approach that caters to everyone’s needs. Whether you are working in an MNC, SME, or just about to launch your startup, here are some of the things that you should consider when selecting the right social listening tool for you.

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