Instagram Hashtag Strategy: How to Find the Best Hashtags With Analytics

The complete guide on Instagram hashtag strategy using social listening and analytics.

No matter what some social media gurus have to say, hashtags are still very important. If you don’t have the right set of hashtags when making a post, you potentially lose the opportunity to reach your audience — unless of course, you have a massive following that dedicatedly awaits your posts every day and then engages with it.

But in times when trends and consumer behaviour, and our definition of ‘what’s cool’ changes so fast, keeping track of hashtags is becoming a task by itself.

Many social media marketers struggle with finding the right hashtags for their posts on a day-to-day basis. Despite having sets of hashtags ready to use in their calendars, most struggle to reach even a thousand people in their target market.

While some say it’s about the ‘quality’ of content posted, let’s be honest — the competition an organic post is up against is massive, to say the least.

As per statistics, there are 95 million photos and videos shared on Instagram every day. Add to that the ads being run on the platform by creators and businesses to reach their audience faster, and you’re standing in a long line just to be able to get to your audience.

So how do you create a hashtag strategy that gives you a chance to reach the right people at the right time?

Let’s start from the very beginning to tell you how this works. Here is the complete guide for the Instagram Hashtag strategy.

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