Social Listening For eCommerce: How DTC Brands Can Use Social Listening To Rise Above The Competition
The growth of eCommerce has been exponential over the years.
To put things into perspective, in 2021, the worldwide eCommerce sales amounted to approximately $4.9 trillion. This figure is forecast to grow by 50% and reach $7.4 trillion by 2025!
More products, more eCommerce sites, more consumers… For retailers, the industry’s aggressive growth has led to more competition for consumer attention.
Everyone seems to be selling similar products and doing things in the same manner as the others.
And that’s why, the need of the hour is to employ new strategies to steal consumer attention.
That’s where a social listening strategy comes in!
How to effectively use social listening for your eCommerce business
To offer better customer service
The retail industry is all about the experience. Most people choose to buy products from their preferred brands – more because of the way brands make them feel, and less because of the products. After all, those products are most probably available on 100 other sites.
And when speaking of experience, you can’t avoid customer service. 96% of customers say customer service is the most important factor in their choice of loyalty to a brand.
Besides, today’s customers want everything to be ‘now’, including customer service. That’s where social listening helps.
Here is the complete guide to social listening for E-commerce.