Top TikTok Transitions and Why They Work for Marketing
Standing at a staggering 1 billion active users, TikTok has become a mammoth of a social media platform today. After a record-breaking 2021, TikTok is killing it in 2022 too. So good that it’s hard to ignore.
Brands are leveraging TikTok more than ever so that they can directly connect with their audiences through a format they love.
So we looked into what’s trending on TikTok to identify patterns in what works and what doesn’t. And we found that content that does well is more than just around a trend, it uses seamless transitions.
Here’s everything we learned.
What are TikTok transitions?
TikTok transitions are like special effects in a video. The primary purpose of transitions is to flawlessly merge two separate video clips into one creation.
We see such transitions on Instagram too, but most of these are inspired by TikTok trends. Plus, you don’t have to film it all in one go. You can simply record and pause multiple times, and the video will look like it’s professionally edited.
As a beginner, TikTok transitions might feel hard to pull off, but once you get hold of the basics, you can always experiment and create your own magic.
These transitions have a purpose, and that is to sync the video along with the music or what the person is saying.
Transitions are also handy to reveal something new. Be it an appearance change, or to nudge that the speaker is shifting to the next topic.
When done right, TikTok transitions can make for a smart marketing strategy to boost customer engagement rates.
Here is the complete guide for TikTok transitions.