What Is Audience Intelligence and Why Do You Need It?
When you talk about marketing or even establishing a name in the market, the very first thing that experts recommend is defining your target audience. Without knowing who you’re speaking to through the content or the campaigns you create, you’re broadcasting messages into the entire universe hoping to drive engagement and conversions through them.
That’s as good as not targeting anyone at all.
With a plethora of digital platforms and the data they collect, businesses have easy access to information. The individual insights and reporting dashboard provide them with concrete information on their target audience. But when it comes to creating a unified dashboard with audience insights, marketers and organizations lack the effort to do so and the data continues to remain and be read in silos.
This results in incomplete audience insights, leading to half-cooked target segments and definitions of ideal customer personas.
And that’s exactly where the importance of audience intelligence comes in.
What is audience intelligence?
Audience intelligence refers to the practice of collating key and valuable insights about audiences through data from various platforms and sources. This allows you to form a more holistic viewpoint of your target audience and consumer base, enabling you to make better-informed and defined growth strategies based on real-time data.
Following points we covered in our Ultimate audience intelligence article.
1) What is the difference between audience intelligence and social listening?
2) Can social listening and audience intelligence be used together?
3) What are the use cases of audience intelligence?
4) Do you really need audience intelligence?
Here is the Ultimate Guide of What Is Audience Intelligence and Why Do You Need It?