What is Share of Voice: What It Is and Why It Is Important
The data we measure today is increasing — while there’s no shortage of information to gather and review, it can be hard to prioritize which metrics are important. The very number of performance data available is enough to burden marketers who have to consolidate this avalanche of data that either isn’t highly relevant or isn’t time-sensitive. Now the question arises — which metrics should you be looking at?
The share of voice (SOV) metric is a good place to start when evaluating your social media presence because it can put into context any other metrics like impressions, reach, engagements and so on. This way you will know whether or not your brand’s voice is relevant to the search queries that people are putting in.
Here is the complete guide on what is share of voice.
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