TikTok Growth Strategy – TikTok Algorithm And Strategies
TikTok is a video-sharing platform that allows content creators to create short videos and share them with the world. The company has recently surpassed YouTube in terms of monthly active users, and it’s been growing at a rapid rate. Owing to this popularity and large user base, today, TikTok is becoming an important platform for various businesses to reach their target audience.
But as everyone starts to realize this, there is a lot of competition in it. That’s why you don’t just need to be present on TikTok, but also have a growth strategy in place.
We at Radarr want to help you grow your TikTok account. So we’ve put together a handy guide for our top tips on how to create the perfect TikTok growth strategy.
Everything you need to know about TikTok growth strategy
We have broken down the following sections as per the most pressing questions marketers have around TikTok.
What do we know about the TikTok algorithm?
The app has been around for five years now and its algorithm has undergone many changes. It’s not very well understood by marketers because there’s no official documentation about it, but we do have access to some information that can be used to create strategies for our videos.
The goal of any algorithm is to predict what users want, or at least what they might want so that they can deliver that content whenever it becomes available. The TikTok algorithm is a complex system designed to serve users content based on what it believes to be of high interest.
TikTok uses a combination of machine learning algorithms and human curation to determine what should be shown within its ecosystem. Machine learning algorithms can be taught to recognize trends, which can then be used to suggest similar content for users. Human curation comes into play when humans determine what content is appropriate for certain age groups or geographic locations – or any other criteria determined by management.
Furthermore, there are also ads within TikTok that are served up according to user preferences and interests based upon their activity within the app. The more often someone taps on a given ad, the more likely they will see more ads like it in the future – creating a feedback loop where ads become increasingly relevant over time as they are matched with users who are likely to engage with them repeatedly
In this article, we will examine how TikTok’s algorithm works and discuss how it can be optimized for better results.
Here is the complete guide on How TikTok algorithm works?