Which of These KPIs Demonstrate Social Media Engagement?
Tracking the right KPIs helps you evaluate your content better and takes you closer to your social media goals. Here’s all you need to know about those KPIs.
It’s 2022, and social media is engrained in the life of every individual now more than ever. A significant section of people start their day by checking their social media apps. This makes it a pretty valuable tool for businesses to build personal relationships with their audience. And not just relationships.
When used strategically, social media can also become an excellent contributor to sales and revenue.
But the increased use of social media is not all rosy. Like every story, this one, too, has a flip side. Okay, so all of us have to agree that Instagram is the most engaging platform for brands — nearly 2-7% of the users engage with each of the posts. This high engagement rate is bringing more and more brands to leverage the potential of this reigning platform.
With the arrival of new brands every day, there’s a traffic jam in the engagement rate. This decline is clearly visible.
As reported by RivalIQ, the average engagement rate per post has fallen down from 1.22% in 2019 to 0.98% in 2020. What’s worse is that this decline was consistent quarter by quarter.
At the same time, the world is becoming more and more about pay to play. Businesses opt for paid social media promotion which hampers the cost-effectiveness of social media engagement. Going all-in on paid methods, however, is not the only way. There are a few KPIs that indicate true engagement even when you think your social media efforts are not paying off.
Let’s look at the social media KPIs that are worth keeping an eye on.
7 KPIs That Demonstrate True Engagement on Social Media
1) Awareness Metrics: Impressions and Reach
4) Link Clicks
5) Optimal Engagement Time
7) Audience Demographics
Here is the complete guide of 7 KPIs that demonstrate true engagement on social media.